Ikea: The Innovative Business Model Behind the Maze-Like Store Layout and DIY Culture
Ikea, the world’s largest furniture retailer, has carved out a unique niche with its unconventional store layouts and do-it-yourself philosophy. From its winding floor plans to its minimalist flat-packed products, the Swedish giant has redefined the furniture shopping experience. This video explores Ikea's innovative business practices and how they have contributed to the company's global success.
Key Vocabulary:
1. Winding (adjective)
- Definition: Having a twisting or curving shape or path
- Synonym: Twisting
2. Retailer (noun)
- Definition: A business that sells goods to the public
- Synonym: Seller
3. Encountered (verb)
- Definition: To meet or come across, often unexpectedly
- Synonym: Met
4. Conventional (adjective)
- Definition: Following traditional or widely accepted methods
- Synonym: Traditional
5. Flat-packed (adjective)
- Definition: Furniture that is delivered in a compact, flat form and requires assembly
- Synonym: Unassembled
6. Success (noun)
- Definition: Achieving a positive outcome or reaching a goal
- Synonym: Achievement
7. Layout (noun)
- Definition: The arrangement or plan of something
- Synonym: Arrangement
8. Warehouse (noun)
- Definition: A large building used to store goods
- Synonym: Storage facility
9. Attached (adjective)
- Definition: Feeling a sense of connection or affection
- Synonym: Affectionate
10. Value (noun)
- Definition: The importance, worth, or usefulness of something
- Synonym: Worth
11. Designated (adjective)
- Definition: Officially assigned or set aside for a specific purpose
- Synonym: Assigned
12. Experience (noun)
- Definition: The process of gaining knowledge or skill through involvement
- Synonym: Involvement
13. Functional (adjective)
- Definition: Designed for a practical purpose rather than beauty
- Synonym: Practical
14. Aesthetic (adjective)
- Definition: Relating to beauty or appearance
- Synonym: Attractive
15. Sustainability (noun)
- Definition: The ability to maintain or support over time
- Synonym: Endurance
This set of vocabulary gives you a foundation to better understand various topics, from business to design and customer experiences. These words are commonly used in business and design discussions, helping you expand your English knowledge at the B1 level.
10 Engaging Conversation Questions:
1. What do you think about the idea of building your own furniture? Would you prefer ready-made or flat-packed furniture, and why?
2. Have you ever visited an Ikea store? If so, how did you find the layout and shopping experience?
3. What is your favourite piece of furniture at home, and why do you like it?
4. Do you enjoy going to large stores like Ikea that have winding paths, or do you prefer straightforward shopping experiences?
5. What are some advantages of flat-packed furniture compared to fully assembled furniture?
6. How do you think the DIY aspect of Ikea furniture affects customer satisfaction?
7. Do you agree with the Ikea effect, where people value things more when they put effort into them? Why or why not?
8. If you could redesign your bedroom or living room, what changes would you make?
9. What is your opinion on the idea of "democratic design," where products are designed to be affordable and functional?
10. Ikea is known for its low prices. What do you think is the biggest reason for its popularity?
These questions can help B1-level English students engage in discussions about Ikea, furniture, and the concept of do-it-yourself, providing opportunities to practice conversational skills and vocabulary in a relatable context.